Last night, Meshme was on the scene at the first ever Los Angeles Swim Week. Press, VIP, celebrities and fashion enthusiasts gathered on the rooftop of The London Hotel in West Hollywood to see nearly a dozen collections from swimwear and lingerie designers from all over the world.
Typically when one thinks of a fashion week for swimwear, Miami comes to mind first. However, the Los Angeles and Orange County areas are home to many surf and swim brands. There is a huge market for it here. Therefore, it makes sense that LA should get its own Swim Week to amp up the swimwear scene on the West Coast.
Los Angeles Swim Week
was created for exactly this reason. The goal for the event is to "provide a sustainable platform through which national and international designers can present their collections." From local designers to collections from Greece, the event last night certainly met this goal.
LASW began on Thursday, July 23rd, at noon when a "Let's Celebrate Summer" pop-up shop opened on the London's 3rd floor outdoor patio. Swimwear designers, skincare manufacturers, sweet treat providers and other exhibitors were on site to mingle with patrons. At 6 PM, the red carpet began, with Los Angeles fashion community celebrities arriving. The following hour, guests networked over a cocktail hour before the show started fashionably late just after 8PM.
The evening's hostess of events was Liz Eddy, a model, yogi, vegan TV host. She introduced the talented designers whose collections took the stage one after another, including names such as Beach Flirt 22 (pictured above), Chloe Rose and Leonisa Swimwear. A highlight was reality star Draya Michele
's Mint Swim collection.
While Los Angeles Swim Week has a long way to go before it is at the heights that Miami Swim Week has reached, it was still nice to see an effort being made to elevate this sector of the industry.
Feeling inspired by the looks above to rock a swimwear inspired bodysuit? Come visit Meshme's Pinterest Board for bodysuits
to see similar styles.